Data protection
Privacy Policy
1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest in our company and our products. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is FYARE SYSTEMS GmbH, 25866 Mildstedt, De Belln 21, 01743928818, email: info@fyare.com, represented by the managing director Christopher Feldmann. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 The controller has appointed a data protection officer for this website, who can be contacted as follows: Data protection officer: FYARE SYSTEMS GmbH, 25866 Mildstedt, De Belln 21, 01743928818, email: info@fyare.com
1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.
2) Data collection when visiting our website
When you use our website for informational purposes only (i.e., if you do not register or otherwise provide us with information), we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
3) Cookies
To make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners who help us make our website more interesting for you. For this purpose, cookies from partner companies will also be stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the paragraphs below.
Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:
Microsoft Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Google Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Apple Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contact
When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
5) Data processing when opening a customer account and for contract processing
According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to perform a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data that is permitted by law, about which we will inform you accordingly below.
6) Use of your data for direct marketing
6.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing any other data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.
6.2 Sending the email newsletter to existing customers
If you provided us with your email address when purchasing goods or services, we reserve the right to send you offers for similar goods or services from our range to those you have already purchased by email for a reasonable period of time after your last order. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
6.3 Contacting us to remind you of your review
If you have provided us with your email address when purchasing goods or services, we will pass your email address on to eKomi (eKomi rating platform of eKomi Ltd., Markgrafenstraße 11, 10969 Berlin, (www.ekomi.de) and Trusted Shops (Trusted Shops GmbH rating platform, Subbelrather Str. 15c, 50823 Cologne [www.trustedshops.de]) for the purpose of sending you a review reminder. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising for similar goods or services from our range, as those already purchased, in accordance with Art. 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, the data will not be passed on. You are entitled to object to the use of your email address. You can object to the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
7) Data processing for order processing
7.1 To process your order, we work with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.
7.2 Use of payment service providers
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is used in the calculation of the score values. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- IMMEDIATELY
If you select the "SOFORT" payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's data protection policy at the following website address: https://www.klarna.com/sofort/datenschutz
7.3 Conducting credit checks
- Consors Finance
Should we make advance payments (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures in order to protect our legitimate interest in determining our customers' solvency. We transmit the personal data necessary for a credit check to the following service provider in accordance with Art. 6 (1) (f) GDPR:
Consors Finance
BNP Paribas SA
Schwanthalerstraße 31
80336 Munich
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to establish, implement, or terminate a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.
8) Use of social media: social plugins
Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but rather simply via an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with the Facebook servers. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plug-ins (possibly after entering your login data).
Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php
9) Use of social media: videos
Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
This uses the extended data protection mode, which, according to the provider, only starts saving user information when the video(s) is played. If embedded YouTube videos are started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or tailoring its website to meet your needs. You have the right to object to the creation of these user profiles; to exercise this right you must contact YouTube.
Regardless of whether the embedded videos are played, a connection to the Google network “DoubleClick” is established each time this website is accessed, which may trigger further data processing operations without our control.
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy
10) Online Marketing
Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. This is in our interest to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) (f) GDPR.
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
You can find further information about Google’s privacy policy at the following internet address: http://www.google.de/policies/privacy/
You can permanently deactivate cookies for advertising preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
11) Web analysis services
11.1 Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is typically transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and prevents it from being directly linked to a person. This extension shortens your IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor traffic, which is carried out using a user ID. You can deactivate cross-device analysis of your usage in your customer account under "My Data," "Personal Data."
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
11.2 New Relic (New Relic Inc.)
This website uses the web analysis service New Relic, operated by New Relic, Inc., 188 Spear St, San Francisco, CA 94105, USA. With the help of New Relic, pseudonymized visitor data is collected, evaluated, and stored based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 (1) (f) GDPR. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. New Relic uses so-called "cookies," i.e. small text files that are stored locally in the cache of the website visitor's Internet browser. These cookies serve, among other things, to recognize the browser and thus enable more precise determination of statistical data. The user's IP address is included in the information collected, but is pseudonymized immediately after collection and before storage to prevent it from being personally identifiable.
New Relic Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
New Relic will never associate your personal data with other New Relic data. If you wish to object to the analysis of user behavior via cookies, you can set your browser to notify you when cookies are set and to decide whether to accept them individually, or to exclude cookies for specific cases or in general.
Alternatively, you can check whether New Relic advertising cookies are being set in your browser and disable them by using the opt-out page for EU consumers http://www.youronlinechoices.com/uk/your-ad-choices/ .
New Relic's privacy policy can be found at the following internet address: https://newrelic.de/termsandconditions/cookie-policy
11.3 Mouseflow
This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The data is processed to analyze this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. User profiles can be created from this data under a pseudonym. Cookies can be used for this purpose. The Mouseflow web analysis tool records randomly selected individual visits (only with anonymized IP addresses). This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website. The data collected with Mouseflow will not be used to personally identify the visitor to this website without the express consent of the data subject and will not be merged with personal data about the bearer of the pseudonym. The processing is based on Art. 6 (1) f) GDPR out of the legitimate interest in direct customer communication and in the needs-based design of the website. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR for reasons related to your particular situation. To do so, you can globally deactivate recording on all websites that use Mouseflow for your currently used browser by using the following link: https://mouseflow.de/opt-out/
11.4 Kameleoon
This website uses the personalization and web analysis service Kameleoon. The program enables an analysis of user behavior based on (automated) user segmentation. By evaluating the log file data, we can determine how individual user segments visit the website, which landing pages are visited, and how click rates can be increased. The system analyzes your behavior and the context in which you use this website and assigns it to target groups in an anonymized manner. As described above, cookies/the browser's local storage are used for the analyses, which are linked to a pseudonymized ID. Your IP address is completely anonymized and not saved. The information generated by the cookie/local storage about your use of this website is transmitted to a Kameleoon server in Germany and stored there in aggregated and pseudonymized form. The IP address transmitted by your browser as part of Kameleoon is not merged with other Kameleoon data. Kameleoon is used to evaluate your use of the website and to compile reports on website activity so that we can regularly improve our offering. The legal basis for storing cookies is your consent (Art. 6 (1) (a) GDPR). The data collected will be further analyzed over a maximum period of 365 days on the basis of Art. 6 (1) (f) GDPR. You can prevent cookies/local storage from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also deactivate Kameleoon tracking at any time (and thus prevent Kameleoon from collecting the data generated by the cookie and relating to your use of the website and from processing this data) by clicking on this link .
12) Retargeting/ Remarketing/ Recommendation Advertising
Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will place a cookie on your computer if you have accessed our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Art. 6 (1) (f) GDPR due to our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to compile conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Microsoft Corporation, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not wish to participate in tracking, you can opt out by easily deactivating the Bing Ads conversion tracking cookie in your internet browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers at http://www.youronlinechoices.com/uk/your-ad-choices/ to check whether Microsoft advertising cookies are being set in your browser and deactivate them.
You can find further information about Microsoft Bing Ads' privacy policy at the following internet address: https://privacy.microsoft.com/de-de/privacystatement
Criteo (Criteo SA)
On this website, information about the surfing behavior of website visitors is collected, stored, and evaluated in pseudonymized form using technology from Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo") using "cookie" text files. This information is based on our legitimate interest in displaying personalized advertising in accordance with Art. 6 (1) (f) GDPR. Criteo uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the collected data be used to personally identify visitors to this website. It will not be used for any other purpose or passed on to third parties.
To object to the collection of data and the creation of pseudonymized user profiles in the future, you can obtain the following so-called opt-out cookie:
For further information about Criteo’s technology, please see Criteo’s privacy policy and Criteo opt-out: http://www.criteo.com/de/privacy/
Facebook Custom Audience via the pixel process
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). This allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.
The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy ( https://www.facebook.com/about/privacy/ ). You can allow Facebook and its partners to place advertisements on and outside of Facebook. Furthermore, a cookie may be stored on your computer for these purposes.
Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can configure your Internet browser to prevent future cookies from being stored on your computer or to delete cookies that have already been stored. However, disabling all cookies may result in some features on our website no longer being able to function. You can also disable the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website: http://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
Further data processing will only take place if you have given Google your consent to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data with Google Analytics data to create target groups.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can learn more about the use of cookies and configure your preferences at the Digital Advertising Alliance's website at www.aboutads.info . Finally, you can set your browser to inform you about the use of cookies and to decide whether to accept them individually, or to exclude cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/policies/technologies/ads/
13) Use of a live chat system
Zendesk (formerly Zopim)
This website uses technologies from Zendesk Inc., 1019 Market St, San Francisco, USA (www.zendesk.com) to collect and store pseudonymized data for the purposes of web analysis and to operate the live chat system for answering live support requests. User profiles can be created from this pseudonymized data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. Among other things, cookies enable the internet browser to be recognized. If the information collected in this way is personal, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected using Zendesk technologies will not be used to personally identify visitors to this website without the express consent of the data subject, and will not be merged with personal data about the bearer of the pseudonym. To avoid the storage of Zendesk cookies, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, deactivating all cookies may result in some functions on our website no longer being able to be carried out. You can deactivate the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address stated in the imprint.
Zendesk Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
15) Rights of the data subject
15.1 The applicable data protection law grants you comprehensive rights as a data subject (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:
- Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees in place under Art. 46 GDPR when your data is transferred to third countries;
- Right to rectification in accordance with Art. 16 GDPR: You have the right to have any incorrect data concerning you rectified without undue delay and/or to have any incomplete data stored by us completed;
- Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.
- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
- Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obligated to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
- Right to revoke consent granted in accordance with Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation.
- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
15.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
16) Duration of storage of personal data
The duration of storage of personal data is determined by the respective statutory retention period (e.g., retention periods under commercial and tax law). After expiration of this period, the corresponding data will be routinely deleted unless it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.